Medical education is much more than relaying scientific data, it is about truly engaging with healthcare professionals so that information resonates with them as human beings. That is why scientific storytelling is at the heart of everything we do, allowing us to bring data to life and showing how it can impact and improve clinical practice. And ultimately, how evidence-based medical education can translate into real, and often life-changing, improvements for people.
Our work is enormously rewarding and at Sciterion, you’ll find a team passionate about making a difference – it drives us to do more as a team and as individuals. Internally, we acknowledge and celebrate all the great work we do, and external recognition is the cherry on the top. The Communique Awards recognise, reward and commend excellence and best practice in healthcare communications and we are thrilled to have received two awards for our medical education events: Excellence in Global Education Meetings/Stand-alone Events, and Excellence in National or Local Education Meetings/Stand-Alone Events. We are extremely proud to have won at every Communique Awards held since 2018!
‘XLH Matters’ – an interactive meeting platform to raise awareness of X-linked hypophosphataemia (XLH) – was awarded Excellence in Global Education Meetings/Stand-alone Events. Left untreated, XLH places a huge burden on children, affecting growth, mobility and causing severe pain. Historically, there has been a lack of education on XLH, particularly around diagnosis and treatment. The campaign, for Kyowa Kirin International (KKI), was developed containing educational resources, high-quality presentations and engaging workshops delivered by an expert faculty from across EMEA. ‘XLH Matters’ has resulted in changes to clinical practice, with multidisciplinary clinics being established across Genova, Italy and Tel Aviv, Israel.
The judges said of the campaign, “XLH Matters was an entry with clear objectives with well linked metrics, providing demonstrable outcomes. The judges agreed the results were excellent considering the specific rare disease area, as they were able to see a direct impact on patients”.
The winning entry for Excellence in National or Local Education Meetings/Stand-Alone Events was ‘LINX: Cross-Specialty Approaches for Improved Patient Outcomes’, for AbbVie. LINX was a series of integrated cross-therapy webinars created to address chronic inflammation – a complex area where clinician confidence in understanding the relationship in pathways and treatments between inflammatory conditions was low, indicating that cross-specialty collaboration was suboptimal and better understanding would optimise patient outcomes. The series was a huge success, providing clinicians with support during COVID-19, a time of national crisis, and providing a uniquely practical educational series, with content created by and for clinicians.
The judges’ verdict on the campaign was that, “The LINX entry was a clear winner. The speed of delivery was impressive and was accompanied by solid metrics and robust situational analysis. The team’s relationship with their clients was excellent, demonstrating what a ‘true partnership’ can look like.”
To find out how Sciterion can partner with you to deliver end-to-end medical education programmes, contact Gabi Cutayar, Managing Director at firstname.lastname@example.org
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